Thermafuse is an American hair product manufacturer.
What makes Thermafuse unique is, that all their products contain a serum that is left in the hair after use.
This serum which is activated by heat from water and styling tools, repairs, protects and nourishes the hair, making it healthy and beautiful again.
From this unique feature a new copy was born: Heat Gives Life. The whole re-branding and campaign revolves around those words.