Campaign for the danish suicide hotline Livslinjen, in english: The Lifeline.
It's not only yourself that you kill.
Men in the age 30-60.
77% of all suicides in Denmark is committed by men. They are in a very difficult state of mind, in where they don't think of the consequences of their suicide. They are so far out, that it seems like the only way out.
Create a campaign, that hits them deep in their hearts. Make them realize that their suicide doesn't only affect them selves, but mostly the relatives that they leave behind. Which will make them seek help.
Poul Mikkelsen, DDB Denmark.