Auto Bell is a car wash chain that has stores located all over South Carolina, North Carolina and Virginia.
This is the first part of their new universe: A Clean Car Says Alot About You.
Check it out, and find out for yourself, just how true that is!
I took part in this during my internship at BooneOakley.
Gammel Dansk, which means Old Danish, is a danish herbal bitter launched back in 1964. Today Gammel Dansk is loosing market share and the manufacturer wishes to reposition the brand, and reconquer the danish bitter market. Based on the positioning and the poor sales of the current customers, the target group is now men between 30-35. We will specificaly target the sophisticated prankster.
By using the brand Gammel Dansk as a token of quality, the solution was to create a new product in a new univers. The name Moment is inspired by the lifestyle of the target group and it's ability to enjoy every moment in life, without ever taking it for granted. The new univers findes the perfect balance between exclusiveness and youthfullness, and apeals to the sofisticated prankster.
Made in collaboration with Nicki Van Roon and Søren Birk.
Teachers: Ebbe Gottlieb, Papermint and Poul Mikkelsen, DDB Denmark.
Thermafuse is an American hair product manufacturer.
What makes Thermafuse unique is, that all their products contain a serum that is left in the hair after use.
This serum which is activated by heat from water and styling tools, repairs, protects and nourishes the hair, making it healthy and beautiful again.
From this unique feature a new copy was born: Heat Gives Life. The whole re-branding and campaign revolves around those words.
Frontsafe is the leading backup provider in Denmark.
They made an IBM backup solution for fortune 500 companies available for companies in all sizes, by creating a unique portal software that lies on top of it.
A fictive packaging design for Björn Borg. Made as a school assignment.
Create a packaging for Björn Borg boxers that reflects their current campaign: Björn Borg says ja! To no underwear.
To give the customers an experience of holding the campaign in their hands. This was done by visualizing the boxers thrown on the floor, just like in the print ad.To realize this in the best way possible, the boxers were vacuume packed, which also makes the packaging exciting and innovative.The environment surrounding the boxers is in the size ratio 1:1.
Made in collaboration with Nicki Van Roon and Line Otto.
Teacher: Ebbe Gottlieb, Papermint
Redesign of the danish travel magazine "Oplev Verden" which in english means "Discover the World".
A school assignment to create a campaign idea for M&M's.
Christoffer Gøtzsche, BBDO Denmark and Thomas Ilum, 101 London.
Ambient idea for recruiting young men to the US Army.
Campaign for the danish suicide hotline Livslinjen, in english: The Lifeline.
It's not only yourself that you kill.
Men in the age 30-60.
77% of all suicides in Denmark is committed by men. They are in a very difficult state of mind, in where they don't think of the consequences of their suicide. They are so far out, that it seems like the only way out.
Create a campaign, that hits them deep in their hearts. Make them realize that their suicide doesn't only affect them selves, but mostly the relatives that they leave behind. Which will make them seek help.
Poul Mikkelsen, DDB Denmark.
Kawasaki Jet Ski print ad idea.
Bojangles is an American fast food chain that focuses on deep fried chicken and biscuits.
I created a series of Christmas postcard for their social media channels.
The postcards are a part of the campaign universe "Bojangles town". An imaginary town where everything has something to do with products from the restaurants.